About

Friendly State was created by native Austinites, inspired by the quirky, easygoing, and tree-hugging vibes that made their parents' generation so unique. Each collection begins by gathering vintage photographs (most often family photos) of life in Texas in the 1970s. In the next phase, designs are tailored for the perfect blend of vintage appeal and modern sensibility. 

We consider the environmental impact of fashion a top priority when producing new garments. Friendly State uses responsible production methods, deadstock fabric, and sustainable packaging because we love the Earth. And you. And the great state of Texas.